Vlad-Gabriel Popirda

Fractional CMO for B2B Tech Companies

Cluj-Napoca, Romania

vladpopirda@gmail.com | +40758555202 | linkedin.com/in/vlad-popirda/

Summary: Fractional CMO for B2B Tech Companies. Acquisition strategy and execution. Whether you need to fix what's broken or scale what's working. Available for fractional/contract engagements (20-25 hrs/week, 6+ month minimum).

Skills: Strategy: GTM Planning, Unit Economics, ICP Definition, Team Management. Ad Channels: LinkedIn Ads, Google Ads, META Ads, Adroll. Marketing Automation: Hubspot, Salesforce, GoHighLevel, Zapier, ActiveCampaign. Analytics: GA4, Looker Studio, Agency Analytics, Hotjar

Experience: Co-Founder & Marketing Manager (Part-Time), Pfai Agency (Jul 2024 - Present). Digital Growth Consultant (Contract), CyberGlobal (Mar 2025 - Present). Marketing Department Lead, Profitable Media (Jan 2021 - Jan 2024). Full-Stack Marketing Consultant (Jan 2016 - Jan 2021)

My Background

2016Solo FreelancerFull-stack marketing across 30+ clients in USA and UK, from ad management to copywriting to CRO

2021Marketing Department LeadBuilt a 6-person team from scratch at Profitable Media, generating $6MM+ annual pipeline on a $240K budget

2024Co-founded Creative AgencyScaled Pfai Agency to a team of 7, growing client audiences from zero to 420K+ followers.

NowFractional CMOHelping B2B tech companies that need senior growth leadership without the full-time commitment

What I've Done

8,000+B2B users acquired at $8-10 CAC for SaaS startup

$6MM+annual pipeline on $240K marketing budget

1,313%ROI through integrated SEO and PPC

420K+followers grown across 3 clients via paid acquisition

6-personmarketing team built from zero at Profitable Media

30+clients managed across USA and UK as independent consultant

How I Work

I run fractional CMO engagements, usually 20-25 hours per week with a 6+ month minimum. My approach is diagnostic-driven - I find what's actually blocking growth, then build the strategy and coordinate execution.

Paid AcquisitionConversion OptimizationMarketing AutomationFunnel AnalyticsTeam CoordinationGTM Strategy

Who I Work With

You're building something cool in B2B tech or SaaS

Growth isn't happening as expected, or you're not sure what to prioritize

You want someone who can diagnose the problem AND fix it

You value honest assessment over being told what you want to hear

Tools & Stack

GTM PlanningUnit EconomicsICP MappingTeam ManagementLinkedIn AdsGoogle AdsMETA AdsHubspotActiveCampaignApollo.ioGoHighLevelZapierGA4GTMAhrefsLooker StudioHotjarClickUpNotion

Education

University of LjubljanaErasmus Studies, 2021

UBB Faculty of EconomicsBA Marketing, 2016-2019

Interested in working together?

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