Skills & Stack
Strategy & Ops
GTM PlanningUnit EconomicsICP MappingTeam Management
Ad Channels
LinkedIn AdsGoogle AdsMETA AdsAdroll
Automation
HubspotGoHighLevelZapierActiveCampaign
Management
ClickUpJiraNotionMiro
Analytics
GA4Looker StudioAgency AnalyticsHotjar
Education
University of Ljubljana
Erasmus Studies
2021
UBB Faculty of Economics and Business Administration
Bachelor's Degree in Marketing
2016 - 2019
Professional Experience
Digital Growth Consultant (Contract)CyberGlobal LLC
Mar 2025 - Present
Brought in to rebuild underperforming PPC operations and develop growth strategy for international expansion across 13 markets.
Reported to CMO, Global CEO, and US CEO to architect GTM roadmap for North America, Europe, and Middle East markets.
Designed partnership strategy for pentX.ai (company's AI SaaS product) with partner enablement framework, messaging, and ROI validation model.
Built full-funnel unit economics models to establish Target CPQL and risk-reversal offers.
Generated $500K+ in projected revenue through B2B LinkedIn and Google Ads with estimated 10x ROI.
Rebuilt analytics infrastructure to establish accurate tracking and attribution across Google Tag Manager, Microsoft Clarity, and multi-touch attribution.
Ongoing engagement with reduced advisory scope following completion of primary GTM strategy project.
Co-Founder & Marketing Manager (Part-Time)Pfai Agency
Jul 2024 - Present
Built and scaled creative agency operations: hired and managed distributed team of 7 (media buyers, copywriters, creative specialists), established SOPs for client onboarding and project delivery.
Grew clients' audiences from 0 to 420K+ Spotify followers, 33K+ Instagram followers, and 30M+ reel views through integrated paid/organic strategy.
Developed proprietary frameworks for translating creative briefs into scalable commercial assets.
Operating part-time in advisory role to focus on fractional B2B growth leadership engagements.
Marketing Department LeadProfitable Media, LLC
Jan 2021 - Jan 2024
Team Building: Built marketing department for B2B marketing technology company from ground up: Started as solo specialist managing external vendors, promoted to Lead after hiring and managing 6-person team (media buyers, copywriters, specialists).
Pipeline Generation: Managed $240K+ annual budget, consistently delivering thousands of high-quality leads resulting in $6MM+ annual pipeline value.
RevOps: Designed 20+ custom reporting dashboards and 35+ internal SOPs, reducing reporting lag and increasing team productivity.
Internal Marketing: Oversaw internal marketing operations, including the publishing of 50+ long-form articles and 1,400+ social posts, boosting traffic from +/-300 to 23K unique users.
Full-Stack Marketing ConsultantIndependent Contractor
Jan 2016 - Jan 2021
Developed full-stack marketing expertise across 30+ clients in USA and UK, specializing in ad management, copywriting, and conversion rate optimization.
Key Win: Acquired 8,000+ B2B SaaS users for e-commerce startup with <$20K monthly budget, positioning it as regional market challenger.
Sample Google Ads results for B2C corporate client (1 year):
$38,727 ad spend31.74% conv. rate$5.63 cost/conversion1053.53% ROI
Combined SEO & PPC for precious metals client (1 year):
$27,913 invested1,395 B2B leads$366K est. revenue1313.60% ROI
Copywriting results for wellness industry client:
$270,000+ sales in one monthSurpassed targets by 10x